Seek real family association with Krishna

The materialists do not know that the family, society and friendship here in

this material world are only shadows, and thus they become attached.

Naturally their hearts are always burning, but in spite of all

inconvenience, they still work to maintain such false families because

they have no information of the real family association with Krsna.

Srimad Bhagavatam 3.30.7 purport