Seek a purpose beyond purposeless material existence
“One should first of all understand that this material existence is anartham. Anartham means purposeless life. There is no purpose. Real purpose should be how to get out of the spell of material nature. That is real purpose. They do not know. They are taking very seriously some temporary purpose of life, which will be changed with the change of body. Now, as human being, I am manufacturing so many purposes of life, but as soon as the body is changed and I get the body of a cat or dog or tree, the whole purpose is changed. Therefore it is purposeless life, anartham. There is no meaning of this purpose. Because everything will be changed with the change of your body. Therefore they do not . . . They shudder to think of, that ‘We have got next life.’ They therefore deny, ‘No, there is no next life. This life is finished.’”
(Srila Prabhupada Lecture, Srimad-Bhagavatam 3.26.6, Bombay, December 18, 1974)