What is time?
The impersonal time factor is the background of the material
manifestation as the instrument of the Supreme Lord. It is the ingredient
of assistance offered to material nature. No one knows where time began
and where it ends, and it is time only which can keep a record of the
creation, maintenance and destruction of the material manifestation. This
time factor is the material cause of creation and is therefore a self
expansion of the Personality of Godhead. Time is considered the
impersonal feature of the Lord.
Srimad Bhagavatam 3.10.11 purport